Jan Šrédl
Multidisciplinary Designer & Creative Lead
Concept, content, graphic design, game design and digital delivery — from the first idea to the finished output.
Independent · Remote · Prague & surroundings · Currently available
Profile
I started with graphics and websites. Over time I found that the most important part of the work usually happens before the first visual — when you decide what the project should say, how it should work and why anyone should care.
Today I work between creative concept, game and product design, visual communication, copy and digital delivery. Some projects I design and hand over. Others I take from the first note all the way to print, deployment or a working prototype.
I add the most value to projects that require independence, original thinking and the ability to bring several disciplines together into one coherent result.
The numbers include independent projects as well as work done within MIDU Games and agency collaborations.
Selected project
One company. Several roles.
Co-founder & Creative Lead
2018–present
In 2018 I founded a studio with two friends, focused on custom board and card games. Since then I have worked on projects from the first game idea through content, mechanics and visual direction to print, web, presentation or a digital extension.
In a small, independent team, I oversee the creative direction, quality and overall coherence of each project. Depending on the brief, I may be responsible for the concept, game mechanics, copy, visual design, website, prototype or final production files — often several of these at once.
Game concepts · Mechanics · Content and rules · Creative direction · Graphics · DTP · Branding · Websites · Apps · Playtesting · Client presentations · Production handover
At MIDU Games, I have contributed to projects for brands including Porsche, Skanska, Bosch, Continental, Kinder, Kempinski, Metrostav and CEMEX — from initial concepts to different parts of the finished product.
White-label work, agency production and NDAs are all fine. The agency owns the client relationship. My job is to deliver excellent work.
Large content website, blog, digital graphics and advertising outputs.
Web design · Graphics · Content structure · Web build · Campaign outputs
Produced for the BeSocial agency. The sample shown is a full-page advertisement. The website has been modified since launch.
Design and build of a standalone landing page for flight booking.
Web design · Front-end / build
Produced for the BeSocial agency.
Launch creative and visual materials for the first Prague branch.
Creative direction · Graphic design · Campaign outputs
Produced for the KOIA KOIA agency.
Complete visual identity and its translation into web and print.
Branding · Corporate identity · Web · Print
A brand built on a name, with an emphasis on typography and printed outputs.
Branding · Corporate identity · Web · Print
Structure, design and front-end of the MIDU Games mobile app, a companion to the board games.
Product structure · UI design · Front-end development
Visual communication and print advertising for a residential development. Produced for BMD Advertising.
Logo · Corporate identity · Graphic design · Advertising · DTP
Presentation and sales materials for a residential project in Prague 6. Produced for BMD Advertising.
Graphic design · Print · Large format
A megabook of development projects — an extensive printed publication. Produced for BMD Advertising.
Layout · Typesetting · DTP
Logo and its applications, including vehicle fleet livery.
Logo · Visual identity · Applications
A website for yacht charter in Greece — from structure to build.
Web · Build
Website for a mountain log cabin in the Krkonoše mountains. A dark, warm visual built on photos of the house, a clear booking structure and a bilingual version.
Web design · UX · Content · Build
Personal website of a financial advisor and his team. Focused on trust — portrait, references and readable numbers instead of banking stiffness.
Web design · Visual style · Build
Website for a manufacturer of wooden pallets and transport crates. An industrial identity turned into a clear product structure in three languages.
Web design · Structure · Build
Website for a small brewery. A mix of hand-drawn typography, illustration and clean product pages for individual beers.
Web design · Visual style · Build
Creative or product concepts, game mechanics, project structure, content, claims, copy and early prototypes.
Brand identities, visual systems, presentations, print, packaging, campaigns and complete production-ready deliverables.
Landing pages, marketing websites, digital products and smaller applications — from structure to deployment.
Taking independent ownership of the brief, connecting multiple disciplines, coordinating collaborators and being responsible for the final result.
Experience, tools and collaboration
2018–present
Co-founder & Creative Lead
Custom board and card games, game and product design, creative and visual direction, content, branding, websites, apps, presentations and production handover.
2010–present
Multidisciplinary design, websites and creative work
Self-employed since August 2015. Roughly five years before that, independent projects alongside other work.
2014
Co-founder · Product, UX & UI Design
A job-review platform we co-founded in 2014. I was responsible for the UX, UI, illustrations, part of the front-end and project versioning via GitHub. The project has been dormant for many years.
Project-based
BeSocial · KOIA KOIA
Project-based collaborations with BeSocial and KOIA KOIA — from standalone creative outputs to complete website builds.
Ongoing
Independent creative partner
Ongoing creative support for technology and B2B companies. Specific examples are not shown publicly due to confidentiality.
completed degree
University of Hradec Králové
A technical foundation helps me design things that not only look good but can actually be built.
I also spent eight years teaching.
I still use the ability to explain complex ideas clearly when writing rules, presentations, websites and product concepts.
I deliver complete visual assets and print-ready files, deployable websites and working digital products.
When a project does not need a separate design phase, I avoid the detour through static screens that will only be rebuilt later. I design many websites and smaller digital products directly during development — in the real environment, with an output that already works.
AI is part of my workflow, not a replacement for experience. It helps with research, exploring alternatives, content and development. The direction, judgement and responsibility remain mine.
Design
Photoshop · Illustrator · InDesign · Dimension · Figma
Web
WordPress · Astro · HTML · CSS · JavaScript · Lovable · Cursor
Apps & Digital Products
Flutter · Dart · AI-assisted development
Production
DTP · Print-ready artwork · Web deployment · Digital prototypes
I do not wait for instructions at every step. I ask the right questions, propose a direction and move the project forward.
I prefer working per project. We agree on the output, scope, responsibility and deadline — not on hours spent in front of a screen.
I work primarily remotely. In-person meetings or an occasional day on-site are possible when they make sense for the project.
I can work directly for a client or as an invisible external part of an agency. White-label work and NDAs are fine.
Few meetings. A lot of finished work.
Contact
If you need an independent external designer, a creative partner, or simply want to see whether working together would make sense, get in touch.
You do not need a finished brief. Just tell me what you are working on.
Phone: +420 608 135 364
I prefer the first contact by email, but a call or an in-person meeting is of course possible.
My original website is a bit of a time capsule. I have not touched it in over five years. The work, meanwhile, kept going.